Free tool
LTV Calculator
Estimate customer lifetime value, LTV:CAC ratio, and payback period from a few SaaS metrics.
$/mo
%
%/mo
$
$580
Customer LTV
4.8 : 1
LTV : CAC
25 mo
Avg. lifetime
5.2 mo
CAC payback
LTV = ARPA × gross margin ÷ monthly churn. An LTV:CAC of 3:1 or better is a common healthy benchmark.
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