· 4 min read · Launch Your SaaS team
Writing a SaaS Tagline That Survives a Directory Card
Directory cards cut your copy at two lines. Here is how to write a tagline that still makes sense when it is truncated.
On most directories your tagline gets about 70 characters before an ellipsis. That is the whole pitch for people scrolling a grid.
Lead with the outcome
"Invoices and payouts for tiny SaaS teams" beats "The AI-native financial operating system for the modern era". Name the job and the user. Leave the adjectives for your landing page.
Test it in context
- Read it next to five competitors' taglines
- Cut it at 60 characters and check it still parses
- Remove every word that could describe any product
Skip the form-filling
We'll submit your SaaS to 60+ or 100+ directories by hand and send a screenshot report.
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